11/17/2023 0 Comments 1992 dream team roster![]() ![]() Newton and comprises representatives from the NBA and colleges, selects a coaching staff and 12 players, which then becomes the U.S. The USA Basketball Committee, which is chaired by University of Kentucky Athletic Director C.M. When the group posed for a Sports Illustrated cover article that called it the "Dream Team," the name stuck and was later purchased by USA Basketball. Suddenly, the Dream Team that had been only a conversation piece in sports bars was a reality: Michael Jordan, Magic Johnson, Larry Bird, Patrick Ewing and Charles Barkley on the same team. But in 1990, the organization that governs international basketball competition changed its rules, allowing players from the NBA to compete in the Olympics. Before the Barcelona Olympic Games in 1992, USA Basketball recruited its players from the college ranks. The organization is separate from the U.S. It starts with a Colorado-based non-profit organization called USA Basketball, which puts together a national team to compete in the Olympics. Where does all this money come from and where does it go? Remember when Chicago Bulls - and Nike spokesman - Michael Jordan draped himself in an American flag rather than be seen around the world in a Nike-rival Reebok warmup suit in 1992? NBA lawyers have been trying to head off those issues as they head into the Atlanta Games and the advertising blitz that is as much a part of the Dream Team as painful knees. The NBA finds itself refereeing skirmishes between companies who jockey over how they can use Dream Team players in promotion campaigns. It also has turned into a big headache for many companies and the athletes they sponsor. "The advent of NBA basketball players and the Dream Team concept has created an enormous, newfound source of revenue for all parties involved," said Bob Williams, president of Burns Sports in Chicago, which has been linking companies with athletes for 26 years. Retail sales of NBA merchandise worldwide has tripled, from $1 billion to $3 billion, since 1990 - due in some measure to the Dream Team. The sale of NBA goods is roaring along with it. What's good for the Olympics is also good for the NBA.ĭream Team merchandise sales, which began at ground zero in 1990, generate more than $100 million a year, by far the most of any Olympic team, according to sports business sources. But it's a fact that the introduction of America's professional basketball players into Olympic competition for the first time in 1992 has spawned a new moneymaking machine for the NBA and a new tier of advertising income for some of its elite players. But four years ago, in Barcelona, members of the Dream Team did not accept that money.īasketball players, agents and sports officials say the Olympics are about patriotism and the ultimate pursuit of excellence. In addition, the USOC offers $15,000 to any U.S. "What am I supposed to do, say no? The goal is to enjoy the ride while it lasts." "Companies approach me and want me to market their product," Pippen said. Olympic basketball team - which faces its first test July 20 against Argentina - gives to the sale of Pippen jerseys around the world. That doesn't even include the boost the U.S. Pippen already has two commercials on television for Visa and for the Frito-Lay Company, Dream Team sponsors who each paid Pippen hundreds of thousands of dollars to appear in their ads, according to sports industry sources. Not Scottie Pippen of the Chicago Bulls, or his Dream Team teammates. ![]() Olympic Committee he sells canoes and rents rooms in his house to make ends meet. In addition, the truly big stars figure to earn millions more collectively from Dream Team-related endorsements.Ĭontrast that with a typical Olympian, gold medal canoeist Joe Jacobi of Bethes da. ![]() But they also are being handsomely rewarded in the color of green.Įach of the 12 basketball players will pocket more than $100,000 for participating on the team, a payout generated from royalties on sales of Dream Team merchandise such as T-shirts and hats, according to several player agents and representatives. The National Basketball Association players who compete in this summer's Olympic Games in Atlanta as members of "Dream Team III" are sweating for the red, white and blue in quest of Olympic gold. ![]()
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